Ted Whitney the sales director for Melvin Brewing Company joins senior editor John Holl to talk about how breweries can make a genuine connection with consumers, the three most dangerous words for a brewery, and that one time he accidentally slept in the wrong house during a beer festival. The two talked during the 2017 Great American Beer Festival, and get into the importance of local, and independent when it comes to small breweries.
Podcast Episode 9: Melvin Brewing Sales Director Ted Whitney Joins John Holl
Ted and John talk about how to make a genuine connection with consumers, the three most dangerous words for a brewery, and that one time he accidentally slept in the wrong house during a beer festival.
By John Holl

