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Podcast Episode 442: Fast Fashion Puts Its Foot on the Gas With New Zealand Hops and Extra Anchovy

Founder Matt Storm and head brewer Stefano Annicchiarico share their approach to drinkable and (mostly) dry hazy IPA and hoppy pils, using an array of New Zealand hops and a healthy dose of the experimental U.S. variety they sponsored and named five years ago—Anchovy.

Podcast Episode 442: Fast Fashion Puts Its Foot on the Gas With New Zealand Hops and Extra Anchovy

Seattle’s Fast Fashion has built a reputation for modern, forward-looking IPAs and hop-focused lagers, and the characterful brewery and taproom in SoDo expresses the eclectic interests and aesthetic taste of founder Matt Storm. It’s a funhouse of sorts—a bit like drinking in a thrift store full of budget mid-century furniture, stocked with kitsch that spans the past six decades. It’s busy and not necessarily thematically consistent—much like the beers the brewery makes—but it’s different and unique. You will not confuse it with another brewery.

Over the past half-decade, the beer itself has developed from quick hits of new hazy IPAs filled with the coolest names in hops, to a more diverse lineup of IPAs and lagers—still hop forward and immaculately crafted. Under head brewer Stefano Annicharico, they’ve found a way to make beer that keeps the baseball game-day crowd happy, while also continuing to explore the possibilities in contemporary beer styles.

In this episode, Storm and Annichiarico discuss:

  • how Anchovy hops came to have such a unique name
  • brewing drinkable, semi-dry hazy IPA with heavy adjunct loads
  • building acidity in the mash to promote drinkability despite later dry-hop additions that raise the pH
  • boiling hops in hazy IPA with 20-minute additions for more longevity in package
  • lowering whirlpool hop amounts and pushing higher loads in post-fermentation dry hops
  • finding bits of distinct character in hops such as Nelson Sauvin, Motueka, and NZ Cascade (aka Taiheke)
  • avoiding excessive rousing to limit hop burn
  • using New Zealand hops in modern hoppy lager

And more.

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Every beer menu could use a refresh button on the fruit flavors. That's why it's time to revisit Old Orchard's flavored craft juice concentrate blends, where the latest additions include Fruit Punch, Guava, Kiwi, and Pomegranate. We aren't stopping there and welcome flavor suggestions from the brewing industry. More information and free samples are waiting at oldorchard.com/brewer.


Indie Hops brings Oregon’s natural wonder to brewers. Celebrating 16 years of delivering compelling new hop varieties along with classics that thrive in Oregon’s terroir, Indie is the original source for Strata, Luminosa, Lórien, Meridian, and their newest variety Audacia. Release your creativity with the magic of pure, uncut Oregon hops from Indie. Indie Hops — Life is short. Let’s make it flavorful.


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This episode is sponsored by PakTech—delivering craft beer multipacking you can trust. PakTech’s handles are made from 100% recycled plastic and are fully recyclable, helping breweries close the loop and advance the circular economy. With a minimalist design, durable functionality you can rely on, and custom color matching, PakTech helps brands stand out while staying sustainable. Trusted by craft brewers nationwide, they offer a smarter, sustainable way to carry your beer. To learn more, visit paktech-opi.com.


For over 50 years Prairie Malt has been producing high extract malts forged from the fertile soils of Saskatchewan. As proud members of Boortmalt, one of the largest malt companies in the world with 27 malt plants in 16 countries, their North American malts are complemented by a wide variety of base and specialty imported malts from around the globe. / This year, Prairie Malt is partnering with Roadhouse Brewing Company and Melvin Brewing Company to pour an unforgettable lineup of beers at their shared booth at this year’s Great American Beer Festival in Denver, CO from October 9th – 11th. / So stop by the booth, sample some award winning beers produced with excellent malts and learn more about why Malt from Biggar is better at prairiemalt.com.


Sennos, the new leader in AI-driven fermentation sensing, analytics, and control for the brewing industry is now taking orders for the most advanced intelligent sensing technology, the SennosM3 — the hardware connection into their Sennosystem. The Sennosystem platform delivers real-time fermentation control and predictive insights, giving brewers the tools to monitor key variables, detect issues before they escalate, achieve consistent outcomes, and eliminate waste with every batch. The SennosM3 is a modular in-tank sensor that delivers continuous, real-time monitoring. The M3 captures eight critical fermentation parameters throughout production. Turn your tank into a smart tank. Order your SennosM3 at sennos.com.


Briess Malting has been involved in the craft brewing community ever since it was established in the 1980’s. Today, Briess offers the largest product line of specialty malt and is continuing to innovate. New malts include Heritage Gold, an English-style ale malt with complex bread character, and Lighthouse Munich, which has the full body of a Munich malt but minimal impact on color. All Briess malts are produced in the US, so you can count on a reliable supply chain. Barley is sourced from 300 growers in the Bighorn Basin of Wyoming and Montana. Malt is the backbone of beer. Check out why so many craft brewers trust Briess for their specialty malt at BrewingWithBriess.com.