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Podcast Episode 430: Float House Explores the Intersection of Beer Culture, Beer Flavor, and Hemp-Derived THC

It may not be “beer,” per se—the beverages being produced by Connecticut’s Float House cannot legally be labeled as such. But one look at the packaging of their “THC IPA” tells you everything you need to know.

Photo: Courtesy Float House
Photo: Courtesy Float House

Hemp-derived THC products, including beverages, have exploded on the market in recent years as producers take advantage of a federal legal loophole that leaves the products legal—or at least not-illegal—in many states. Much of this nascent beverage market is focused on seltzer-style minimalism or sweet, fruit-forward drinks, but Connecticut’s Float House is making the case for beer aroma and flavor as the category develops.
In this episode, cofounders Gordon Whelpley and Jared Emerling—alumni of Connecticut and New York breweries that include Two Roads, Sixpoint, Twelve Percent Beer Project, and Stony Creek—discuss their approach to making hop-driven THC beverages that drink like nonalcoholic beers. Along the way, they touch on:

  • launching a THC beverage brand in an uncertain environment
  • the current regulatory framework for producing and selling hemp-derived beverages
  • creatively designing beer-focused beverages in a space with infinite possibility
  • building balanced flavor and mouthfeel in hopp-forward NA brews
  • creating body using novel hop products
  • the difference between nonconverted and converted hemp-derived THC
  • how CBD modulates the body’s uptake of THC
  • the benefits of beverage-sipping as a slow ingestion mode for THC

And more.

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Every beer menu could use a refresh button on the fruit flavors. That’s why it’s time to revisit Old Orchard’s flavored craft juice concentrate blends, where the latest additions include Fruit Punch, Guava, Kiwi, and Pomegranate. We aren’t stopping there and welcome flavor suggestions from the brewing industry. More information and free samples are waiting at oldorchard.com/brewer.


Indie Hops brings Oregon’s natural wonder to brewers. Celebrating 16 years of delivering compelling new hop varieties along with classics that thrive in Oregon’s terroir, Indie is the original source for Strata, Luminosa, Lórien, Meridian, and their newest variety Audacia. Release your creativity with the magic of pure, uncut Oregon hops from Indie. Indie Hops — Life is short. Let’s make it flavorful.


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If you’re launching a brewery or acquiring an existing one, consider our brewery workshop and new brewery accelerator, September 14 through 17 in Fort Collins, Colorado. Over four days, we engage in panel discussions, technical brewery tours, networking, and small working-group sessions that help you better understand and prepare for the challenges of brewery operation. Tickets are on sale now. Visit breweryworkshop.com for more information and to secure your spot.