In today's New York Times interactive magazine, Milton Glaser, the 84-year-old graphic-design legend who created the I ♥ NY logo and designed the Brooklyn Brewery identity, critiques the artwork on a dozen beer labels.
- “It has a traditional trademark identity that looks like many that exist, but the complexity and the color scheme deviates from those. The lightning bolts are gratuitous. . . ."
- “This is adventurous because it’s so unlike most existing beer labels. It has no specific beer reference at all. It could be for a pharmaceutical, a hand cream or anything. It’s really just a type selection and the idea of doing it in white on black. . . ."
- “It certainly doesn’t look like an American beer, but it does look like it has some craft references — the color is odd and unconventional, and that helps distinguish it. The quality of the silhouette of the two figures is convincing. . . ."