
Flavor Fever: Cracking the Freshness Code
The processes that change beer’s flavor over time are complex, but by understanding them, we can better brew beers built to last—and we can better appreciate them when fresh.
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The processes that change beer’s flavor over time are complex, but by understanding them, we can better brew beers built to last—and we can better appreciate them when fresh.

Westbound & Down director of brewing operations Jake Gardner won’t tell you how to write your West Coast-style IPA recipe. But he will tell you how to make yours better—with more pronounced hop aroma and flavor that lasts longer in the package.