Bill Kraich

Bill Kraich is Vice President, Platform Evangelist at Encompass Technologies, focused on using digital innovation to strengthen the beverage industry and create value for all three tiers. With more than 20 years of experience across distribution, eCommerce, and professional services, he brings practical insight and a collaborative approach to solving industry challenges. A dedicated member of state and national beer, wine, liquor, and technology associations, Bill works with peers and industry leaders to foster ideas, share best practices, and drive initiatives that support the long-term health and growth of the industry.