Boon Rawd Brewery
From The Oxford Companion to Beer
is best known for its German-style lager Singha and the distinctive mythical lion emblazoned on its packaging. The renowned beer writer Michael Jackson once described it as “an outstanding pale lager that would attract attention anywhere in the world.” Singha is brewed from 100% barley malt, giving the golden beer a full-bodied character and flavor. Printed on the neck label of each bottle of Singha are the words “by royal permission,” which refer to the fact that the company received a seal of approval from HM King Rama VII, a distinction it earned on October 25, 1939. Founded by Phraya Bhirom Bhakdi, Boon Rawd had become the first Thai brewery 6 years earlier. Born Boonrawd Sreshthabutra, Bhakdi traveled to Germany and Denmark in 1930 to observe European brewing practices before launching his enterprise. His son, Prachuab Bhirom Bhakdi, was the first brewmaster in Thailand.
In the 1970s Boon Rawd began to sell Singha internationally. Boon Rawd claims to have introduced the concept of the beer garden to Thailand during the 1980s. The company is still family owned and operates three breweries in Thailand. In addition to Singha and Singha Light, their beverage business now includes bottled water, soda water, green tea, and an energy drink called B-ing, along with two other beer brands, Leo and Thai Beer. With a production capacity that exceeds 12.7 million barrels annually, it remains the largest brewer in Thailand and distributes Singha to over 40 countries.
Bibliography
Boon Rawd Trading International Co., Ltd. Boonrawd.co.th. http://www.boonrawd.co.th/ (accessed June 14, 2010). Singha Corporation Co., Ltd. Leobeer.com. http://www.leobeer.com/ (accessed June 14, 2010).
This definition is from The Oxford Companion to Beer, edited by Garrett Oliver. © Oxford University Press 2012.