
Flavor Fever: Develop Your Hop Sense
For many of us, hop aromas are just about the most impenetrable of all smells. Yet understanding more about how the brain works with aromas can help us to make and enjoy really delicious beers.
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For many of us, hop aromas are just about the most impenetrable of all smells. Yet understanding more about how the brain works with aromas can help us to make and enjoy really delicious beers.

Aroma is key to the beer-drinking experience, and when you lift a glass to your nose in the hopes of getting hops, grain, yeast, and special ingredients but all you breathe in is rose blossom or Granny Smith apple, it distracts from the task at hand.