Michael Schubert

Michael Schubert has been with Beck Flavors for four years, beginning his career on the production side as an Operations Administrator. This hands-on experience provided him with a deep understanding of the complexities of flavor creation, including challenges related to solubility, emulsions, and viscosity. He transitioned into a sales role in 2023, where his technical foundation allows him to proactively guide customers, identifying potential formulation challenges early in the development process. This unique perspective has contributed to his rapid growth as one of the top emerging sales professionals on the team. While Michael supports a wide range of product categories, he has developed a strong specialization in the rapidly evolving THC/CBD beverage space. He brings extensive knowledge of both regulatory considerations and formulation challenges, helping customers navigate everything from cannabinoid delivery systems to advanced sweetness modulation and bitterness masking strategies. Outside of work, Michael is actively involved in coaching youth basketball and plays in a competitive roller hockey league. He also collaborates closely with his brother, Doug Schubert, Beck’s Director of Operations and Procurement. In addition, Michael is the lively host of Beck Flavors’ podcast, Behind the Flavor, which launched in June 2025 and continues to grow in reach and industry engagement.