Indie Hops (Sponsored)
Strata’s Nephew Is a (Literal) StudIt’s true. Strata has a nephew who is a stud. Breeding stock that is. Most males in the hop world die a sudden death once discovered to be males . . . unless they have something of value for future generations.
Low-Alpha Hops Are Primed to Light up Your IPAHops, like people, are incredibly diverse. Countless breweries have successfully combined high-alpha hops to craft excellent beers, yet an untapped group of low-alpha hops has yet to be explored. To satisfy a broad consumer palate and to broaden the reach of craft, is it time for a new IPA paradigm?
Reigniting Consumer Interest with Catchy New Hop FlavorsBeer sales are down, but not out. Recent history indicates that reigniting consumer interest in craft beer usually involves catchy new hop flavors and beer styles that deliver them to a range of palates.
In Pursuit of Hop Magic to Broaden the Reach of CraftHas craft beer reached its apex? We’re confident that the answer is an emphatic No! Many people have yet to find a beer that they feel was made for them. Hop varieties abound; however, a broader array of hop profiles (both in flavor and structure) will help brewers reach these untapped consumers.
Drawing More Consumers with a Twist on TraditionWith skillful use of purposeful hops, independent brewers can attract more drinkers in an increasingly competitive market.