Marketing, Sales & Distribution

Bringing THC beverages to market takes more than a great product. In this session, we’ll explore how brands position themselves, navigate retail and distribution channels, and build effective go-to-market strategies. Learn how producers are approaching branding, pricing, sales, and partnerships to stand out and grow in an increasingly competitive and regulated space.

Panelists include:
Julie Rhodes, Cofounder, Kick Fizz & Strategic Business Consultant, Not Your Hobby Marketing Julie Rhodes is a 20 plus-year veteran of the food and beverage industry, owning Not Your Hobby Marketing Solutions, a fractional consulting and educational services company, and a Co-Founder of Kick Fizz, a low-dose hemp-infused beverage brand. She specializes in beverage sales, digital marketing, distributor management, and business strategy, helping craft beverage brands work smarter, not harder. A sought-after speaker, business journalist, and instructor for multiple university programs, Julie was named the 2023 Brewers Association Mentor of the Year and serves on the BA Business Development Committee. She is also an active member of numerous trade associations and state-level guilds, as well as a lover of all things sci-fi and a former amateur league billiards player.

Brandon Rogers, CEO, PakTech Brandon Rogers is CEO of PakTech, a leader in sustainable multipack solutions trusted by craft brewers and beverage brands worldwide. Since becoming CEO in 2020, he has focused on advancing packaging that balances performance, efficiency, and circularity. As hemp beverages emerge as a fast-growing category, PakTech is helping brands navigate new challenges, including compliance and safety. Its latest innovation, PakLock, delivers a child-resistant solution purpose-built for HempBev. Brandon is passionate about helping beverage brands scale responsibly while building toward a more circular future.

Pat Campbell, Business Development Manager, Hart Print Pat Campbell is a Business Development Manager at Hart Print, leading the expansion of innovative digital printing on infinitely recyclable aluminum cans. With more than a decade in the craft beverage industry, his experience spans the full product lifecycle, from serving as a Lead Brewer and Production Manager overseeing brewing and packaging operations to specializing in beverage packaging for the past six years. His packaging expertise includes keg consulting at G4 Kegs, traditional offset and labeled can experience at CanCraft, and mobile canning operations with Iron Heart Canning Company. Today, Pat partners with producers across craft beer, wine, RTDs, hemp, and functional beverages to deliver customized, premium packaging solutions that elevate brand visibility through digital print technology.

*Jamie Bogner, Cofounder + Editorial Director, *Craft Beer & Brewing Magazine® **

And more coming soon