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Data | How to Make Sense of It

Sensory analysis can produce a lot of data—here are some specific tips on how to make the most of it, including tagging, watching for trends, and radar or spider plots. It’s also important to know the limitations of your data, to avoid reaching the wrong conclusions from insufficient or misinterpreted information.

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Video
Published
December 10, 2025
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About Lindsay Barr:

Lindsay Barr is founder and chief science officer at DraughtLab.

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