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True-to-Target | Does that Beer Taste Like It’s Supposed to Taste?
The TTM method—true-to-target, or true-to-brand—is a binary test that counts how many testers agree that a beer does or does not fit the target profile. In aggregate and collected over time, these can be powerful data for a brewery to collect.
About Lindsay Barr:
Lindsay Barr is founder and chief science officer at DraughtLab.
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