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Description | Why Do You Like It?
A description test can bring a greater level of detail about why people like (or dislike) a beer. One way to collect that data is the CATA method—check all that apply. When many people are ticking the same boxes for what they perceive, it gives you a strong idea of what people are tasting. Descriptive analysis can bring a richer level of detail, although it can be intimidating and may require additional training.
About Lindsay Barr:
Lindsay Barr is founder and chief science officer at DraughtLab.
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