Deep Dive Series
Innovation
Join industry leaders as they share insights, lessons learned, and practical approaches to fostering innovation in today's beverage industry.
Innovation has always driven the beverage industry forward. From new ingredients and brewing techniques to emerging beverage categories and evolving go-to-market strategies, today's producers are constantly looking for ways to stand out in an increasingly competitive landscape.
But innovation is about more than creating something new. It requires balancing creativity with practicality, understanding consumer demand, navigating operational challenges, and successfully bringing new products to market.
Over three days, we'll explore innovation from multiple angles through expert-led discussions, including advancements in brewing, opportunities beyond traditional beer, and the strategies brands are using to successfully bring new products and ideas to market.
Join industry leaders as they share insights, lessons learned, and practical approaches to fostering innovation in today's beverage industry.
Join us for this free multi-day Deep Dive series: July 13-15, 2026
Day 1: Monday, July 13 | 4 PM ET: Brewing Innovation
Day 2: Tuesday, July 14 | 4 PM ET: Selling Innovation
Day 3: Wednesday, July 15 | 4 PM ET: Beyond Beer Innovation
Register for This Deep Dive Series
Jul 13 – Jul 15, 2026
Sessions
1. Brewing Innovation
In this session, we’ll take a look at how brewers are using these advanced tools of the moment in precise ways to achieve specific outcomes and flavor goals.
Featuring:
Craig Thomas
MSc. Master Cicerone® - Technical Sales Manager, Abstrax
Stefano Annicchiarico
Head Brewer, Fast Fashion
Jude La Rose
Cofounder, Hop Butcher
Jamie Bogner
Cofounder + Editorial Director, Craft Beer & Brewing Magazine®
2. Selling Innovation
In this session, we look at these trends, where they’re going, where opportunity exists, and how breweries are building contextual approaches to sales to get the right beers in the right places at the right times.
Featuring:
Doug Veliky
Partner, BrightBev
Max McClure
Director of Business Development, Countermeasures
Bill Kraich
Vice President, Platform Evangelist, Encompass Technologies
Jamie Bogner
Cofounder + Editorial Director, Craft Beer & Brewing Magazine®
3. Beyond Beer Innovation
In this session, we’ll look at what those trends are right now, and how brewers and beverage makers are designing beverages to appeal to this expanded universe of customers.
Featuring:
Justin Solomon
Marketing Director - Alcoholic Beverages, ADM
Nic Bortolin
Brewmaster, Amoretti
Paul Schneider
Cofounder & Head Brewer, Cinderlands
Jamie Bogner
Cofounder + Editorial Director, Craft Beer & Brewing Magazine®
Sponsors:
ADM
ADM Unlocks the power of nature to enrich the quality of life. Our robust nutrition portfolio offers one of the industry’s broadest portfolios of ingredients and solutions where we are trailblazers in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. Around the globe, our expertise and innovation are meeting critical needs from harvest to home. Learn more at www.adm.com
Encompass
Maker-to-market solutions for the modern beverage industry.
Abstrax Hops
Abstrax develops advanced hop and flavor solutions that give beverage makers precise control over flavor and aroma. Abstrax hop extracts and terpene-based profiles deliver consistent, true hop character across beer and non-alcoholic beverages with less waste and more predictability.
Amoretti
For more than 35 years, Amoretti has been helping craft brewers push the boundaries of flavor.
Founded in 1989 and still family-owned, Amoretti creates virtually every flavor imaginable for beverage producers. From Craft Purée® and Beverage Infusions to Natural Artisan Flavors and extracts, our ingredients are trusted by breweries, cideries, distilleries, wineries, and RTD brands worldwide.
From our headquarters in Southern California, Amoretti is proud to provide the flavor expertise and ingredients to help bring your vision to life.