Craft Beer & Brewing Course
Fundamentals of Building Your Brewery
Thinking about opening a brewery? Start here to learn everything from licensing to location to profitability.
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Thinking about opening a brewery? Start with this video class to learn the basics about:
- Putting together a business plan
- Securing financing
- Permitting and licensing
- Selecting equipment
- Selecting ingredients
- How to build a brand
- Sizing for profitability
And much more!
Course contents
17 chapters, 45 lessons, 1h 12m of video
Chapter 1
About
- About Joe Fisher and the Course4:07
- Preparing to Open1:44
Chapter 2
How to Finance Your Brewery
- Which Direction Should You Go?1:40
- Approaching Banks2:23
- How to Put Together Your Business Plan2:29
Chapter 3
Crowdfunding
- Using Kickstarter2:37
- Where to Crowdfund
Chapter 4
Federal and State Licensing
- License Overview4:56
- Common Legal Challenges
- Trademarking3:38
Chapter 5
Selecting Your Location
- How to Choose Your Location5:43
Chapter 6
Selecting Which Beers You Serve
- What to Serve and Why2:20
Chapter 7
Recipes
- Recipe Development5:52
- Scaling Recipes2:06
Chapter 8
Ingredients
- Selecting Ingredients4:02
- Ingredient Choice2:42
- Playing the Hops Market
- The Growth of Specialty Malts
Chapter 9
Quality
- Quality at Scale2:30
- The Importance of Quality
- Defining a Sensory Program
Chapter 10
Choosing Your Equipment
- Which Equipment Should You Go With?6:25
- Right-Sizing Your Brewhouse
- Kegs1:18
Chapter 11
Packaging
- Packaging Your Beer1:22
- Cans: The Fastest-Growing Packaging Choice
- What to Look for When Selecting a Canning Machine
Chapter 12
Building a Successful Brand
- At the Core of Every Great Brand Is Values
- Choosing Your Market1:45
- Defining a Niche
- Building Emotional Investment: The Importance of Storytelling
- Visual Identification and Rebranding
- Color Strategy
- Product Naming
- Branding Challenges
Chapter 13
Sizing for Profitability
- Overview3:00
- The Case for Growing Bigger by Going Smaller
Chapter 14
Taproom
- Taproom & Brewery Design
- Point of Sale System1:06
- Customer Service2:48
Chapter 15
Choosing Your Market
- What Segment is Right for You?1:45
Chapter 16
The Path to Going Pro
- The Ways to Go Pro2:12
- Is Opening a Brewery Right for You?0:51
Chapter 17
Thank You
- Thanks from Joe0:31
- The Video Production
What students say
5.0 from 13 reviews
Great lesson and great presentation.
Great lesson and great presentation. Joe does a very good job presenting the material and is very passionate about his business. I got many take aways and go do's from the material. Well worth the review.
Nice course
very helpful, a lot of good information and incite into building a brewery
Great Insight
This course offered some great insight into the issues, troubles, and joys of opening your own brewery. One should take special note of the importance of being business savvy, or adopting a business savvy partner, in order to craft a successful brewing business. While some of the content is very specific to brewing law and compliance within the United States, there is plenty of knowledge within for budding or prospective microbrewery owners from other areas of the globe to be worth investing their time in completing this course.
Show all 13 reviews
Jam packed with knowledge!
Very Informative :-)
Good practical information
He shared many good ideas and experiences.
Great info about opening a small batch human size brewery
Joe does a great job and explains and talks about all what it takes to open and operate a place like Manskirt Brewing
Good hands-on info
Nice to hear some first-source info on how to make it all work.
Business oriented
So nice to hear and read this course! I am a chemical engineer, yet I am very business oriented. Of course not to technical details, but is rich in the insight to the brewery business.
Spot on!
Thanks for this from-beginning-to-end story.
Great course
Some awesome information!
Fundamentals of Building Your Brewery
I think that this course is really well done, it opens your mind in the brew business topics. Brewery is not only matter of beer :-)
Informative